Senior Marketing Manager

Key Responsibilities

• Understand, internalize and uphold the Ethos, Philosophy and Vision of C. Krishniah Chetty Group.
• Plan, innovate and execute marketing initiatives aligned with the organisation’s vision and business objectives.
• Collaborate with Materials Management, Finance & Accounts, Human Resources and other business verticals to successfully execute cross-functional initiatives.
• Visit showrooms regularly and engage with clients, teams and the Executive Leadership Team to understand ground-level business requirements.
• Observe customer behaviour, market developments and business practices to identify opportunities for improvement.
• Benchmark marketing practices against best-in-class organisations within and outside the jewellery industry.
• Ensure appropriate legal compliance for vendor contracts, agency agreements, sponsorships, NDAs, advertising campaigns, branding, websites, email campaigns, competitions and related marketing activities.
• Prepare clear marketing reports, reviews and presentations for management and relevant stakeholders.
• Train and develop marketing teams through structured programmes, manuals and regular evaluation.
• Improve productivity and time management across marketing and interdependent teams through clearly defined responsibilities and regular monitoring.
• Develop a strong understanding of CKC products, services, collections, promotions and customer experiences.
• Conduct market research covering competition, consumer spending, design and fashion trends, market sizing, customer preferences and buying behaviour.
• Analyse customer insights, competitive forces and customer satisfaction to identify gaps between customer expectations and business deliverables.
• Plan and execute visual merchandising activities in line with the overall marketing and promotional calendar.
• Oversee CRM initiatives with a focus on customer relationship development, personalised engagement, CRM technology adoption and resolution of escalated customer issues.
• Develop and implement short-term and long-term online marketing strategies to generate relevant traffic and strengthen digital presence.
• Plan and activate public relations initiatives in line with the overall marketing and sales plan.
• Coordinate with PR agencies and review media coverage, product placements, industry stories, events and other communication opportunities.
• Develop integrated internal and external communication across business, management, organisational and corporate communication.
• Oversee photography and studio standards including image libraries, filing, storage, equipment, photoshoot standards and SOPs.
• Plan customer-centric events and engagement initiatives focused on delivering exceptional customer experiences.
• Support E-commerce by maintaining a consistent brand image across the website and digital customer journey.
• Coordinate with external web designers and software developers involved in the online transaction system and website experience.
• Ensure regular upload of new products and pricing information and maintain the overall look and feel of the E-commerce portal as per CKC standards.
• Identify website issues and coordinate with relevant teams for timely resolution.
• Support customer helpdesk activities, resolve navigation-related queries and ensure efficient transaction and order fulfilment processes.